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Business Plan Development
This business plan development is a continuation of part of the design.kit business model at an offsite real estate and construction startup, which attempted to build a standardized design system to produce all-electric, 'green' semi custom single and low-rise multi-family homes.
TASKS: Strategically vary offsite construction
techniques between different design programs; account for material economy and potential supply chain
disruptions; optimize design communication to vendors and contractors through minimum drawings; develop potential branding around this system.
ACTIONS: Revised customer profile, expanded value proposition & value chain; proposed a combination of volumetric modules, panels and pods as core construction elements; co-facilitated design development with the design team and vendors
RESULTS: Developed core company brand image around key value propositions; developed basic value chain; achieved an efficient system for designing semi-custom homes with at least 20% less time, offering flexibilities in program, style, economy and environmental ratings
BRAND DEVELOPMENT
NEW BRAND MODEL:
TRIBE CREATION
COMPANY
Purpose: First time home buyers & retirees
Aims: Exclusively offers easy purchase of healthy, environmentally friendly & affordable homes
Mores: Design as a tool for ensuring good health, environment & right to housing
CUSTOMER
Identity: First time home buyers & retirees
Aims: Healthy, affordable living
Mores: Shows high degree of awareness towards family's & larger society's wellbeing
1 Building System
-Hybrid production
-Hybrid wood-steel construction
-Unique connection system
-Unique material
7 Affordability
6 Design Flexibility
-Unique aesthetics
-Design selector
VALUE
PROPOSITION
DEVELOPMENT
2 Digital Technology
-Proprietary software
-Proprietary app design
3 Customer Experience
-End to end / Partial online platform
5 Health & Wellness
-WELL / Fitwell cert.
4 Net 0 / Energy Efficiency
-Passive House / LEED cert.
BASIC VALUE CHAIN DEVELOPMENT
DEVELOPER / RETAIL
CUSTOMER brings land
[consultation]
LAND UNDERGOES
FEASIBILITY ASSESSMENT
CUSTOMER shops for product through website
[consultation]
VOLTA HOMES BEGIN
MANUFACTURING PROCESS
SITE INSTALLATION
OF COMPONENTS
[construction]
[consultation]
[manufacturing & consultation]
RESIDENT(S)
MOVE IN
[post occupancy
evaluation]
A
CUSTOMER - WEBSITE
INTERACTION:
1. CUSTOMER CREATES ONLINE ACCOUNT
2. CUSTOMER ENTERS SITE
ADDRESS FOR CODE & ZONING ELIGIBILITY CHECK (optional)
3. CUSTOMER ENTERS BASIC SITE FEASIBILITY INFO. (approach road, width, curves & slopes, power lines, branches, etc.)
4. SITE IMAGE SUBMISSION
(optional)
B
CUSTOMER PHONE/VIDEO CALL WITH SALES REPRESENTATIVE:
5. WELCOME CALL & FILLS IN INFORMATION FROM 2-5
A
CUSTOMER PERFORMS IN-PERSON CONSULTATION:
1. SITE VISIT & ASSESSMENT
2. LENDER CONFIRMATION / ASSISTANCE
3. 3RD PARTY TOPOGRAPHIC & GEOTECH SURVEY SUBMISSION /
ASSISTANCE (optional)
CUSTOMER COMPLETES
ONLINE DESIGN PROCESS:
1. HOME DESIGN SELECTION
(home type, pod/module
addition, features, finishes,
etc.; alternatively, finish
selections sent to customer)
2. CLIENT VISIT TO FINISH
DISPLAY (optional)
3. GC SELECTION FROM
PREVETTED NETWORK
4. TOTAL COST ESTIMATE
(including site work, transport
& foundation cost)
5. FINANCING IS CONFIRMED BY CLIENT
6. CITY APPROVAL PROCESS BEGINS
1. SHOP DRAWINGS ARE PRODUCED
2. DESIGN-MANUFACTURING PRE
CHECK COMPLETED
3. MATERIAL IS SOURCED FROM
INVENTORY / ORDERED FROM
SUPPLIERS
4. MANUFACTURING BEGINS
5. GC BEGINS SITE WORK
6. LOGISTICS COORDINATION
WITH TRAILER COMPANY (IF
OUTSOURCED)
1. GC COMPLETES SITE
CONSTRUCTION &
ASSEMBLY
1. RESIDENTS COMPLETE FEEDBACK SURVEY AT CERTAIN TIME PERIODS FOR POSTOCCUPANCY
EVALUATION
BUSINESS PLAN SYNTHESIS PROCESS
SOFTWARE WORKFLOW
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